Belief
We believe that children's survival, protection and development should be given priority, their views should be heard and given due weight. In the application of these principles, children of every race, creed and color should be given equal treatment.

Mission
To promote a caring and non-violent environment for the optimal growth and development of our children.

Vision
To equip and establish ourselves as the leading non-government organization in the East Asia region providing quality child protection programms of both remedial and preventive in nature.